Koyono Blog

Gizmodo has been good to KOYONO as they have featured us a few times for our BlackCoat-T and BlackCoat Made for iPod line. That said, when I saw this indicating that we are “way too expensive,” I felt compelled to reply (BTW – not sure if they will approve my comment). They feature the Kenpo Jacket Made for iPod ($149.95) and play it off as a refreshing low priced option (which it appears to be). There have been others who question the location of where we place the iPod controls, and we sit back and think it is so interesting how split people are around the whole “wearable technology” space. They are either form/fashion or function/techno centric. Interestingly, the form/fashion crowd tolerate the price points of indy fashion, while the function/techno folks are bent on value (for good reason when you spend more of your mulah on gadgets than clothes). All I can say is that choice is good, and price, er, ah goes deeper than just product. I just wish Gizmodo would have mentioned that we have a $169 Made for iPod coat, which really is not “way-too-expensive” based on their valuations. Then again, $20 bucks is a lot from an iTunes budget perspective; so here (OUTER20) is a 20% coupon for any KOYOYO outerwear product .

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33.jpg, originally uploaded by koyonoinc.

When we made the decision to integrate iPod controls into our BlackCoat line, there was a lot that we considered beyond just doing something cool. First, the iPod is an integral part of many people’s lives who are GAI. They are busy people with vision, who have limited opportunities to find inspiration, relax and unwind. GAI also has to deal with constant stress and difficult situations; it’s the nature of breaking from convention, being innovative and doing the impossible. To sooth the soul many of us of us turn to music. When it comes to listening to music on-the-go, there is no substitute to the iPod.

Hands down, iPod is the best. However, there are times when directly interfacing with you iPod when in transit from A to B can be a hassle.

This happens to be time when GAI collect thoughts, visions, makes decisions, take a break and seek inspriation. Having to take your iPod out in order to switch songs, increase volume or turn the it off when you are in the middle of your flow interrupts critical synapse. You should not have to think about it when you are thinking enough as it is.

That’s why MFI.

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We are pleased to announce our first GAI Ambassador – Guido van nispen. He came to us as a customer, and is the proud owner of a BlackCoat Sport Made for iPod. The idea of having Ambassadors to represent GAI Culture came up through a combination of need and desire. While we would love to be a part of every event we are invited to, it’s unfortunately not always possible. Therefore, having someone local to represent us on our behalf made all the sense in the world. Stay tuned, there are plenty more innovative things we are planning through the GAI Ambassador program. You can read Guido’s profile here. Welcome Guido!

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Source: Gizmodo

To think that someone does not need more pockets; these stats reveal a different reality. That is of course if you prefer to look like robo-man. Oh the thought of seeing people with two cell phones hanging from from belt clips – ouch! Get a BlackCoat-T or BlackCoat Surf and spare us all of the eye soar.

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Here is a great video from TED featuring Barry Schwartz on the “Paradox of Choice.” He makes the point that choice is constantly on our minds and more choice leaves built-up expectations unfulfilled. Can it be true that this why there is more depression in a post-industrialized world? Are we really better off compared to people who have less choice? Decide for yourself.

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