It looks like innovation is a business imperative for 2007.
“Innovation has long been regarded as a buzzword enthusiastically discussed in boardrooms, but with the rise of the Creativity Economy, innovation is top-of-mind for decision makers… The emergence of the empowered consumer means that companies can no longer just talk about innovation as a strategic imperative. They must seek new ways to live it by involving the consumer and integrating innovation into their corporate DNA.”
Wow! DNA? What does this mean exactly? Flip on a switch and innovation happens, right? Not likely. I can’t wait to see how this shakes out; if anything they are starting to realize that innovation does not happen in a board room. Hey, it’s a start. Opening the flood gates for (new) status quo busters to enter the company is going to be interesting to see happen (if their intent is real). Perhaps the people they hired to be good corporate citizens will just become natural born innovators and break the rules because the board thinks it’s important. Hmm?
via I-Connect007