Here I am, KOYONO founder Jay Yoo, at a Brown’s game sneaking a little Fila Brazillia during a Cleveland Browns game. It was a brisk evening (39F) with a delightful sunset. In the BlackCoat Work Premiere, and two additional layers, I was plenty warm and hardly bogged down. You can see my iPod head phones snaked in these bright orange 180s ear muffs and the hidden rubberized iPod controls built into the coat. The tuens came in extra handy in line at the restroom and those necessary excursions to buy beer. Browns beat the Jets 20 – 14.
The culture of KOYONO has kept us struggling between the traditional route for clothing designers (make samples, sell to store buyers, manufacture, ship wonder if customers like the stuff, wait for payment from stores, etc.) and a route much more in keeping with our outlook on the world. Web 2.0 and it’s adherence to open standards, open data, and social networks, appeals to us deeply. We have focused the bulk of our attention to serving customers directly and acting as a conduit for other designers as well as a feedback loop for the opinions of customers through out our history. Web 2.0 is, of course, about many of these same principles. This article, The Habits of Highly Effective Web 2.0 Sites (Dion Hinchcliffe’s Web 2.0 Blog) provides a great and brief (should I say efficient) overview of Web 2.0 as a principal.

Whenever you are at the top, people want to knock you down. Is Slimmy in deed the Slimmest Wallet on Earth? We get this question regularly. Michelle Slatalla from the New York Times asked it in her article on the Slimmy back in May, 2005. Eric Hammond asks it in his recent post, Slimmy wallet – ThisNext. In the end, both of them loved Slimmy and forgave us for perhaps a touch of bravado.
The truth is this: You can find other things to use as a wallet that are slimmer than Slimmy (a rubber band comes to mind), but for a workhorse small-stuff-organizing device that looks good, the Slimmy is still world champ.
North Jersey is talking about KOYONO pockets
Another story, today, about the changing cultural relevance of pockets.North Jersey Media points out that there was once a time when pockets were considered a low-class concern. All of us KOYONO fans, of course, recognize that most of life now includes carrying things…more like having peripherals for our primary processing center (brain). You need your sorage devices (PDA, iPod) for data and your communications module (cell phone). We really think of pocketing as a means of enabling integration of these tools into your look and your life.
Look! It is I, KOYONO Cheif Experience Officer (CXO) Jim Haviland on the home page of this tech event,Tech 2006 – Council For Entrepreneurial Development. I wasn’t at this event (I was travelling for KOYONO), but I do think that it is important to support such gatherings when ever possible. Entrepreneurship can be lonely, especially for tech-focused companies who spend long periods in development and are often staffed with people who are not as adept as they might be in the art of in-person human communication. This year’s event included a number of very interesting companies that are not part of Research Triangle’s ususal focus on life sciences. I am very enthusiastic about the emerging entrepreneurship scene in NC.






