Cathy Horn recently wrote an article about the lack of technological advancement in fashion. We, of course, couldn’t agree more (present company excepted). One of the reasons you can’t find KOYONO products in retail establishments or in fashion outlets is that we recognized that the business models around fashion and clothing retailing were rooted in old paradigms. Our stuff isn’t for everyone. The value of our offerings are both in how they look and how they work. Our customers like having a one to one relationship with our design team. We see and react to the repsonse from our customers in real time. Our designs are timeless, yet constantly being revised to address new understandings of our customers or to incorporate new materials and functionality.
We got an order from Mongolia for Rainbow® Sandals from an obviously huge individual. Anyone want to take a guess at what size this pair is?
Get it right and win a free BlackCoat-T!
:: Last minute gifts for both the tropical and arctic environs. (Delivery by 12/24)
This is our last newsletter of 2005 and probably your last chance to give a gift that balances style, performance, and utility.
::Rainbow Sandals: The year-round flip-flop ($45)
Although we fully appreciate the irony of adding Rainbow Sandals to our catalog in the middle of December, we have good reason. We are about to enter the Trade Show season, during which we spend lots of time traveling between our home climates and places like Las Vegas and San Francisco. Those climates include bitter cold, hotel room, convention center, hotel bar, and hotel pool…not necessarily in that order.
Everyone at KOYONO has been wearing Rainbows for years. During the summer they are as easy as flip-flops but classy enough to wear almost anywhere. During the winter we keep them by the door and in our suitcase – the perfect travel alternative for walking about the hotel and a great alternative to paddling around the cold floor in your socks.
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::BlackCoat Classic: Design, Style, Materials, and Pocketing for Geniuses and Innovators ($199): You can find a coat with more pockets, but no other coat balances materials, design, and cognitive process (Rule of 7) to give you a coat you can wear through 3 seasons and that neutralizes so many inhibitors to be being effective while travelling through airports or through local weather. Many of you know the difficulties we have had getting our BlackCoat outerwear made this year. The engagement in Iraq has required the US military to continue buying protective clothing (think Kevlar) tying up what little US manufacturing capacity is left that can work with the advanced materials that go into all BlackCoat outerwear. We are 4 months behind schedule, but we now have our Fall 2005 outerwear lines in stock. This includes upgrades to the cut, styling, and materials of both the BlackCoat Classic and the BlackCoat AirGo. We are so happy to have our inventory show up that we have created a celebratory price, just for you, just for a couple days. |
We’ve added Rainbow Sandals to our line-up just in time for blizzard season. We prefer to wear them in white sand over white powder, but these are the flip flops for all occaisions.
We are offering them with a special introductory offer – a free BlackCoat-T bundled up with them.
